I take the time to light my subjects in a way where Photoshop work is very minimal. Clients appreciate me taking the time to produce flattering results with a more natural look, studio strobes can be unkind if one is not careful.
These images below of Anne Bunt of Possitive Tansitions have no skin retouching ... zero. Anne , a vibrant professional looks great. I feel that she certainly has a resemblance to Michelle Peiffer.
We were shooting images for soon to be upgraded website, they need to be light,clean and the white seamless background enable us to drop a colour or a transparent graphic behind her. I shot her facing both directions so we have her image which ever way we face her towards the text.We also shot her full length, with in a business suit and of course with a softer look with different coloured shirts.
As you can see from the image above for the headshots I used a large softbox above the camera and a white reflector below.
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