DRIVE LINE MAGAZINE photo shoot of Peter Holliday

Peter Holliday has built an amazing business.Starting as a driver he now runs 19 trucks out of his yard at Cardiff.We were commissioned by one of our South Australian clients to shoot Peter and include his latest Mercedes Truck for DRIVELINE MAGAZINE .The brief was to photograph this as a working truck not a Pirelli calender. This truck runs 22 hours a day every day with 2 drivers , travelling up and down the coast.

Peter and his crew were great subjects, allowing us to move the truck around , this meant that they had to make up for lost time in their schedule.

Capture a white truck in front of a white building on top a grey concrete yard and allow for text over in the publication.Sometimes there is no room time wise on a commercial shoot to bring in strobe lighting , so its very important to capture as many angles and close up details for the graphic artists as possible.This helps them build the story.We give the visual answers they make up the questions...

The interior of the cab was amazing, double bunks, touch screen instrumentation and a state of the art drivers chair that would rival any hi end aircraft..

Maree loves a truck shoot...