My Day-Friday 9th August-newborns and loaders

Quick video grab of the moves this TRM13 utility loader can pull...more maternity and newborn images here and if you are into HEAVY METAL? more industrial images here the go to studio for soft or hard images ......www.ricwoods.com

Runge Photoshoot-Australia Square

Hal Morris and his staff at Runge in Australia Square made our job very easy on our recent corporate photo shoot. The brief from the marketing company was . Natural images, as many unposed shots as posible,casual,natural with some movement

We always cover all bases and over deliver. We fill the brief and add some posed shots and also office details, such as desks,ornaments/props, etc as a fill for the graphic artists to use in printed material.

Foreground props can help..

Make sure there is room for text

Shoot up close.

Grab some wide shots, with the file sizes in cameras today they can be cropped portrait.The image below can be used im many ways.

Its important when using mixed ligting to remeber whats important in the shot, I keep skin tomes as real as possible.We had natural light,fluros,tungsten and some new leds....

We shot about 300 images making sure that some were composed left,right and room for text over.

Important to vary perspectives and shoot landscape and portrait versions

Its important to check with the client that all OH&S is practised and confidential files, graphics, screen shots etc are all fine to publish. Make sure the team is wearing the current uniform and logos etc.

We collect releases from everyone in the images if they are recognisable.

There are times when we will allow images to distort at the edges to get the wide shot.

Fly on the wall tactics is our speciality..up close with a 12-24 lens produces images that has the viewer "sitting in" the scene

Shooting different aspects like through the glass during an emplyees job review can create an interesting image. The client agreed and chose this image ( below).

Serious and light hearted captures were included, there are times when the photographer may need to lessen the seriousness of the shoot.Appropriate diaologue is alwaysd important.Many people in corporate shoots are not comfortable being photographed...I talk a lot and feel the clients interests out.

Changing the position of the presenter is a good thing, the client chose this as well as men presenting.

ric woods photography shooting for Industrea Mining Equipment & Metso Minerals (aust) Ltd

We offer our clients many services including high quality image capture on digital or film. Extensive digital post production service are available also.

These images (below) we compiled for a 2m high trade show banner for metso minerals. File sizes of 2 gig and more require computer hardware with "grunt" and this is what we have in our studio."Computers with Grunt"

Many of the machines we photograph cannot be moved from where they are constructed this is where our deep etch technique. We can drop our clients 80 tonne machine onto any background they choose, including white. We consider many factors in producing the finished image.Such as; the centre image in the banner above was dropped onto a background that was off white, this gives the impression that the mining screen white is BHP chosen colour looks SUPER white as the result.

Industrea Mining Equipment another of our mining clients wants their machines presented in the best way possible for their sales brochures overseas.

So after we capture the images such as the Grader and the 80T choc carrier below we then deep etch them and drop them on white for their graphic artist to place in the required setting.

The finished images have far more appeal.

Metso Minerals (aust) Ltd - Sreen and Test Bed photo shoot (behind the scenes)

Maree Nichols the other half of our studio takes shelter behind the whibal card (for acurate skin tones)

Metso Mineral ( aust) Ltd's latest Screen (above) mounted on the yellow test bed. This test bed is designed the SHAKE but NOT BREAK!!

The staff make fantastic mining equipment in their Carrington workshop.

As a photographer its important to tell the whole story, with and without people in the images.

The engineers want to see sharp and clean images as hi res files. This not the place for "art" shots.Consistent exposure with good colour in mixed lighting is very important.These proof images have very little editing added.Non are sharpened.

We shoot in both portrait and landscape format of the image and allow for text over image

Different points of view are included for our clients from which they choose their final images. Clients want to see staff and equipment presented at their best s we we do not send unedited images.The cost of post production of course is at an hourly rate, and that depends on the quantity of images selected.

Behind the scenes video (below) sorry about the colour cast that appeared whilst CRUSHING the video for the web and the soundtrack background noise ...

THAT'S INDUSTRIAL PHOTOGRAPHY !

It's a real buzz when the clients are pleased with the images we have created for them........