14 September 2010

Runge Photoshoot-Australia Square

Hal Morris and his staff at Runge in Australia Square made our job very easy on our recent corporate photo shoot. The brief from the marketing company was . Natural images, as many unposed shots as posible,casual,natural with some movement
We always cover all bases and over deliver. We fill the brief and add some posed shots and also office details, such as desks,ornaments/props, etc as a fill for the graphic artists to use in printed material.
Foreground props can help..
Make sure there is room for text
Shoot up close.
Grab some wide shots, with the file sizes in cameras today they can be cropped portrait.The image below can be used im many ways.

Its important when using mixed ligting to remeber whats important in the shot, I keep skin tomes as real as possible.We had natural light,fluros,tungsten and some new leds....
We shot about 300 images making sure that some were composed left,right and room for text over.

Important to vary perspectives and shoot landscape and portrait versions

Its important to check with the client that all OH&S is practised and confidential files, graphics, screen shots etc are all fine to publish. Make sure the team is wearing the current uniform and logos etc.

We collect releases from everyone in the images if they are recognisable.
There are times when we will allow images to distort at the edges to get the wide shot.

Fly on the wall tactics is our speciality..up close with a 12-24 lens produces images that has the viewer "sitting in" the scene

Shooting different aspects like through the glass during an emplyees job review can create an interesting image. The client agreed and chose this image ( below).

Serious and light hearted captures were included, there are times when the photographer may need to lessen the seriousness of the shoot.Appropriate diaologue is alwaysd important.Many people in corporate shoots are not comfortable being photographed...I talk a lot and feel the clients interests out.
Changing the position of the presenter is a good thing, the client chose this as well as men presenting.

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