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Brett Fitzsimmons' AUTUMNFEST 2012 is coming 28th 29th April 2012-ric woods photography official photographers

We are the official photographers for AutumnFest 2012 .Seriously this is worth the drive if you are into hot rods,music,pin ups,tattoos and just being seen around cool people.

Speaking of cool people Brett Fitzsimmons the the father of Autumnfest and a great ideas man needed some up to date headshots for his portfolio.Brett has such a diverse life he needed something that would work for Autumnfest ,the newspaper and something that he could include when talking to high end sponsors like banks and insurance companies


Here are couple of images we shot ,one for magazine profiles....

...and something to send to his sponsors etc

See you at the Gig 28th & 29th April 2012...book your hotels NOW !!

OZZYKLEEN and Ken Paterson-ric woods photography

Ken Paterson from OZZY KLEEN commissioned us to shoot some images for his website. The brief was to provide a shot list and make up for the woman that was to be the talent. We ( Nu make up and Will was assisting) arrived at the venue which was one of the apartment Ken secured on the site of the old Royal Hospital site, great views,lots of glass and mirrors with off white carpet that not only offered good reflectance but begged to get all over my black clothes for those low angle shots.

We finalised the shot list whilst waiting for the talent. after several phone calls Ken found out that the talent was no where to be found. Non professional talent has is a bit like non professional photographers...you get what you pay for. Ken was sweating, he knew either he was the talent...or nothing was to be salvaged.

Ken showing off his products.Even though Ken was very camera shy he was willing to take direction and step out of his comfort zone for some animated shoits.

Ken provides cleaning franchises for those that are interested

Like a true trooper he was under Nu's make up brushes and into the frame.

The idea was to be generous with the negative space to allow "text over" images and to use just details like hands,equipment etc from some images.

Will is always on hand to give me a whibal colour balance

Smiling and not smiling,facing left facing right...cover all bases for the web designer.

The reflection would be cleaned up in post.

We all had a laugh as Ken had to squeeze into tiny cloves...he had to suffer for our art.

One of the many portraits to be cropped for Kens headshot.

I hqad to shoot 2 strobes into a 60" umbrella to balance out the sun.Im glad I packed the studio strobes instead of the small off camera strobes..." A good big dog will ALWAYS beat a good little dog..

David Bonython of Strategic Sourcing Australia photo shoot-ric woods photography

We created a commercial portrait portfolio for David Bonython of Strategic Sourcing Australia today, it was a rush job for the printer.The images needed to portray David as competent, confident and approachable. Its great when the client brings their outfits on coat hangers, it takes lots of time to either re iron shirts of photo shop wrinkles...and on a striped shirt that is a huge task.

Davis was easy to work with and has a face that has great smile lines.We look forward to seeing Davis profile article in print.

Runge Photoshoot-Australia Square

Hal Morris and his staff at Runge in Australia Square made our job very easy on our recent corporate photo shoot. The brief from the marketing company was . Natural images, as many unposed shots as posible,casual,natural with some movement

We always cover all bases and over deliver. We fill the brief and add some posed shots and also office details, such as desks,ornaments/props, etc as a fill for the graphic artists to use in printed material.

Foreground props can help..

Make sure there is room for text

Shoot up close.

Grab some wide shots, with the file sizes in cameras today they can be cropped portrait.The image below can be used im many ways.

Its important when using mixed ligting to remeber whats important in the shot, I keep skin tomes as real as possible.We had natural light,fluros,tungsten and some new leds....

We shot about 300 images making sure that some were composed left,right and room for text over.

Important to vary perspectives and shoot landscape and portrait versions

Its important to check with the client that all OH&S is practised and confidential files, graphics, screen shots etc are all fine to publish. Make sure the team is wearing the current uniform and logos etc.

We collect releases from everyone in the images if they are recognisable.

There are times when we will allow images to distort at the edges to get the wide shot.

Fly on the wall tactics is our speciality..up close with a 12-24 lens produces images that has the viewer "sitting in" the scene

Shooting different aspects like through the glass during an emplyees job review can create an interesting image. The client agreed and chose this image ( below).

Serious and light hearted captures were included, there are times when the photographer may need to lessen the seriousness of the shoot.Appropriate diaologue is alwaysd important.Many people in corporate shoots are not comfortable being photographed...I talk a lot and feel the clients interests out.

Changing the position of the presenter is a good thing, the client chose this as well as men presenting.

Ethos Health shoot-Hunter Business Chamber

Ethos Health commissioned me to do their staff corporate portraits, for their new website which is under construction at this time.As ric woods photography are members we were an obvious choice.Aside from the quality of images we have provided for Newcastle's high end corporate sector the word is out that our genuine care for our clients makes us an easy choice.

They were holding a conference at the Newcastle Hunter Business Chamber, as all the staff were to be present this was the perfect opportunity to shoot everyone at once. Otherwise shooting the 40 plus staff would not be cost effective and it would require much more work arranging several sessions.

Access to the venue was available from 7.30am and we needed to be finished by 9.15 am for the start of the conference, setting up the day before was the order of the day. The shot list must be followed to provide a smooth photo session providing our client with a selection of images of the subjects including full length and head shot, continuity and consistent quality were as important as getting great faces from the staff.

Staff were instructed to show up with uniforms ironed make up and hair done.....and away we go......

We provide proofs to our corporate clients then they select their favourites and we then edit and provide some digital clean up where required...These proofs below of Mark are straight from the camera.

done by 9.15.........

Passmores Business & Managemet College Corporate Shoot

We had the pleasure of shooting the students of Passmores Business & Managemet College. The shoot was to provide a corporate style of portrait for the graduating students CV. We shot approx 44 individual portraits with several shots for each student and teacher to chose their favourite. 3 full class shots and several shots of the entire college students and staff. This required 5 different setups ( including the moving around of 40+chairs etc) and for each person to chose their image as well as all the required releases and information gathering. We arrived at 9am and had left by 12.30pm. This requires a smooth work flow and good communication skills with your clients as many of these people are camera shy.Maree was fantastic on the production side, she mustered the talent, created the paper trail and I shot each student, she helped them chose their image. This is where shooting tethered to the laptop is a great time saver.It directs the images directly on the the laptops hard drive with almost instant viewing of a large image. ( one disadvantage that still makes me nervous, is that it does not save a copy to the card in the camera)

It was a great shoot and we were really impressed with these young professionals, they are bright and well groomed and I guess that is why Passmores places most into jobs.

Once back to the studio came the editing and the electronic "vanishing cream" to eliminated those odd skin blemishes amongst this crew. Burn student a copy and presto... their First corporate portfolio shot.