2011...A great year to make images

Maree Bridie and myself are so looking forward to making images this year.Last year with the studio and admin changes we made we increased our client base by about 300% and look to do better again this year.

We were have Australian and OS clients giving us the figure that we should charge for some photo shoots and the cost they were presenting left no room for creativity and growth of the studio through profit. After making the decision to step up a level and let those commissions go that are not cost effective something shifted, and we have seemed to attract better paying commercial and portrait work.
Running a full time photography studio costs and there is lots of folk that don't have our overheads who's fees are lower.There is room for everyone we feel, doing the sums and calculating profits is very important.We purchased lots of new equipment in 2010 including 4 new Bowens strobes,soft boxes 2 cameras etc, more insurance, staff .....Its good to have the good gear and the secure feeling of back up EVERYTHING ....

We will of course continue to contribute or services to the community at times with no fee as we believe that if everyone gave their skills at times to the community it would be a better place for all.

This year we will do more teaching for those that want to learn the way we do things and we will also have some exciting personal photo shoots in the planning stages...

Looking forward to meeting lots of new clients and students this year.......

thanks to Glenn Judd for the behind the scenes images